AI Insights · Timothy · October 2021
Top 5 Delivered Meal Kits and Specialty Foods iOS Apps in the US - Q3 2021
An overview of the performance of the top 5 delivered meal kits and specialty foods iOS apps in the United States for Q3 2021, including weekly downloads, revenue, and active user trends.
In the third quarter of 2021, the top 5 delivered meal kits and specialty foods iOS apps in the United States showed varied performance metrics. Here’s a closer look at the trends in weekly downloads, active users, and revenue for HelloFresh: Meal Kit Delivery, Vivino: Buy the Right Wine, Freshly - Food Delivery, EveryPlate: Cooking Simplified, and eMeals - Healthy Meal Plans.
HelloFresh: Meal Kit Delivery saw a fluctuation in its weekly downloads, starting with approximately 24K at the beginning of July and peaking at around 34K by the end of September. The app's weekly active users also experienced an upward trend, growing from roughly 498K to 575K over the quarter.
Vivino: Buy the Right Wine had a steady performance in weekly downloads, with a notable increase from 7.1K at the end of June to 11.3K by the end of September. Weekly active users remained relatively stable, ranging between 69K and 77K throughout the quarter. Weekly revenue for Vivino varied slightly, peaking at $41 in the first week of July.
Freshly - Food Delivery experienced a decrease in weekly downloads, starting at around 4.8K in late June and ending at approximately 4.3K by the end of September. The app's weekly active users showed a similar trend, declining from 141K to 152K during the same period.
EveryPlate: Cooking Simplified demonstrated a steady increase in weekly downloads, beginning with about 3.8K and reaching 8.9K by the end of the quarter. Weekly active users for the app also saw a gradual rise, growing from 103K to 114K over the three months.
eMeals - Healthy Meal Plans recorded a consistent performance in weekly downloads, with numbers fluctuating between 2.6K and 6.4K throughout the quarter. The app's weekly active users increased from 10.9K to 10.9K, while weekly revenue peaked at $24.8K in the first week of August.
These insights, provided by Sensor Tower, illustrate the dynamic landscape of the delivered meal kits and specialty foods category on iOS in the United States. For more detailed insights, visit Sensor Tower.
